How To Merge Digital Tech With Physical Marketing

Digital marketing and physical marketing both have their unique benefits. By finding ways to blend the two, you can combine these benefits. Below are just a few different ways to merge digital technology with physical marketing.

Tablets

Tablets can be great marketing tools to use at events, in your store or at meetings with clients. These portable touchscreen computers can be used by you and your sales reps to display all kinds of digital information. You can even hand them over to your consumers to carry out a variety of interactive digital tasks.

A few examples of ways in which you can use a tablet for marketing purposes include:

• Showing potential customers videos or images of products or services

• Showing customers price quotes or price breakdowns

• Signing up consumers to competitions or mailing lists

• Demonstrating how to you use your app or website

• Letting customers test digital products such as business software or video games themselves

Tablets are the perfect digital device for this purpose - they have a much larger screen than a smartphone, while being even more portable than a laptop. Just make sure to bring a portable power bank with you when at remote events so that you can keep this device charged up. 

Digital signage

Traditional signage is static. Digital signage, on the other hand, can be used to display animations and videos. This can make it more engaging, as well as allowing you to display a greater amount of information.

A few different ways to consider using digital signs include:

• Displaying slideshows of different products or promotions near the kiosk of a shop

• Displaying promotional videos in a lobby detailing your services or past achievements

• Displaying a digital bulletin in a restaurant or event venue window to showcase different upcoming events

• Displaying a menu of your products that can be easily updated to include daily specials or promotions

There are digital signage vendors that can help you find a signage solution that is large and powerful enough to display your message. Specialist LED screens may be needed for signage displayed in outdoor locations. It’s also possible to custom order screens in different shapes.

QR codes

QR codes allow customers to easily scan a printed code using their smartphone camera that then sends them directly to a specific web page. This is easier than encouraging customers to type out a website address manually.

It’s possible to print QR on signs, posters, flyers, leaflets and business cards. Some of the different ways to use QR codes include:

• Directing people to your website homepage so that they can explore your website

• Directing people to your Facebook or Instagram page to follow you

• Directing people to the app store to download your app

• Directing people to Google reviews so that customers can leave a review for your business

• Directing people to an online menu for your restaurant so that customers can order food to their table

There are many sites that allow you to create QR codes for free. Make sure that the print quality of your QR codes is high, otherwise they may not scan properly. 

Customer apps

If you own a store or a restaurant, creating your own customer app could be a great way to encourage return customers. Using an app, you can send customers notifications about deals or events directly to their phone. An app could also contain a digital loyalty card that can be scanned each time they come in and make a purchase, allowing them to collect loyalty points and get future discounts and freebies. 

There are application developers that can help you produce a custom app for your company. Make sure to promote this app so that your customers actually download it. This could include using posters with QR codes to advertise your app, or simply instructing customers at the counter how to download your app.

There are many different ways to merge digital tech with physical marketing. Tablets can be used to display digital information and allow customers to fill in forms. Digital signage can be used to display videos and slideshows to help promote your products and services in a more interesting way than a conventional sign or billboard. QR codes can be used to easily direct people to certain web pages to view on their phone. Apps can meanwhile be used to boost customer loyalty through notifications and loyalty points. By getting creative, you may be able to find other ways to integrate digital technology into your physical marketing to help engage customers in new exciting ways. 

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