There is a moment on the Italian coast when the spring light softens, the Mediterranean breeze warms, and the secrets of the season begin to unfold. This year, that moment arrives on April 17, when LA ROQQA reopens its doors for a second full season of sun-soaked indulgence in the picturesque harbor town of Porto Ercole. Tucked away along the Argentario coast, this boutique hotel is no ordinary destination—it’s Tuscany’s best-kept secret, now reimagined as a luxurious sanctuary blending design, heritage, and adventure.
Welcome Back to the Glamour of LA ROQQA
More than a hotel, LA ROQQA is a mood. Set in the charming village of Porto Ercole—often dubbed Tuscany’s Secret Riviera—this 50-room retreat feels like a private residence carved into the rocky cliffs, with panoramic sea views and breezy terrace moments made for golden-hour spritzes.
LA ROQQA’s transformation, led by Miramis Hospitality and inspired by the Jonsson family’s long-standing love affair with the region, has created something truly exquisite. Inside, Milanese design duo Palomba e Serafini Association curated a cosmopolitan space that feels both vintage and modern. Think 60s and 70s statement pieces mixed with handcrafted Tuscan textures, and a palette that mirrors the region’s earthy tones and vivid sky blues.
New Adventures Await Along Tuscany’s Untamed Coastline
For 2025, LA ROQQA introduces even more reasons to fall in love with the Maremma region. New this season is a private Fjord 40 Open yacht—yes, your personal vessel to explore nearby islands like Giglio and Giannutri, complete with your own skipper and chef. Sunset sails with prosecco in hand, or morning fishing excursions with local legends, bring a sense of discovery that goes far beyond the usual Italian holiday.
On land, the adventures continue with guided cycling tours along Etruscan paths and coastal trails, horseback rides through rosemary fields and olive groves, and invigorating hikes that end in hidden waterfalls. Whether you prefer an e-bike or a leisurely stroll, the landscape opens up like a storybook.
Indulge in the Authentic Flavors of Maremma
In a region where time slows down and flavors are bold, LA ROQQA offers experiences that connect you to Tuscany’s culinary heart. Wine lovers can indulge in private tastings at nearby estates such as Monteverro, Val delle Rose, and La Parrina—each producing wines that reflect the soul of the terroir.
For a hands-on approach, guests can join the hotel’s chefs for immersive cooking sessions, starting with foraging in the gardens and ending with alfresco meals under the Maremma sun. A short drive away, L’Orto Giusto offers farm-to-table dining that begins in the soil and ends with laughter over garden-fresh lunches served in the open air.
Back at the hotel, the rooftop restaurant Scirocco reimagines traditional Tuscan dishes through a modern lens. Executive Chef Francesco Ferretti crafts each menu using organic, locally sourced ingredients—served family-style, the way Italians intended.
A New Chapter in Wellness and Relaxation
This season, LA ROQQA unveils a brand-new Wellness Suite, a private sanctuary where relaxation meets regeneration. It’s more than a spa—it’s an invitation to realign with nature and self. Tailored treatments include infrared saunas, holistic massages, and detox rituals that leave guests feeling renewed and radiant.
Whether you’re winding down after a coastal hike or simply craving stillness, this curated wellness journey adds a thoughtful layer to your Tuscan escape.
Isolotto Beach Club Offers the Chicest Spot by the Sea
A short walk from the hotel lies the area’s only sandy beach—a rarity on this rugged coastline. Welcome to Isolotto Beach Club, LA ROQQA’s stylish seaside outpost that has quickly become the social epicenter of Argentario. Picture striped umbrellas, curated cocktails, and a beachside restaurant serving seasonal fish grilled to perfection.
Whether you’re spending the day lounging with a chilled glass of vermentino or joining new friends for a barefoot sunset dinner, Isolotto captures that carefree Italian spirit of villeggiatura—the art of slow, elegant vacationing.
Why LA ROQQA Should Be Your Next Coastal Escape
There’s a quiet kind of luxury at LA ROQQA—one that doesn’t need to shout. Here, the days stretch long, the wine flows freely, and the details—every texture, every view, every taste—have been considered with care.
Nightly rates begin around $410, and the hotel is conveniently located just 90 minutes from Rome or a scenic 2.5-hour drive from Florence. Whether you’re seeking a romantic escape, a wellness retreat, or a stylish adventure along Tuscany’s wild coast, LA ROQQA delivers something rare and unforgettable.
How to Experience This Tuscan Boutique Hotel
Booking your stay at LA ROQQA is as seamless as arriving. Visit www.laroqqa.com for seasonal packages, immersive experiences, and exclusive events happening throughout the year.
For travelers who crave design-forward spaces, culinary authenticity, and a soulful connection to place, LA ROQQA is not just a destination—it’s a revelation.
(0) comments
Welcome to the discussion.
Log In
Post a comment as Guest
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.