Why High-End Holidays Are All About Family, Feels, and a Touch of Fairy Dust
Once upon a boarding pass, luxury travel was all five-star suites and bottomless Champagne. But 2025? It's rewriting the rulebook—with heart. According to the always-adventurous minds at Scott Dunn, the gold standard in globe-trotting glam, luxury isn't just about the lavish anymore—it's about love, laughter, and the magic of being together.
Turns out, families are leading the charge. Yep, the kids are coming, grandma’s packing, and even your sulky teen is intrigued (thanks, Iceland). A whopping 42% of 2025 bookings are family-focused, proving that the real bucket list is quality time with our favorite people.
As Scott Dunn’s travel whisperer Simon Lynch puts it, “Our guests aren’t just planning one getaway—they’re lining up three to five!” Because once you realize the world is your oyster… well, you book the pearl farm too.
Why Greece Is Everyone’s Big, Fat Favorite Family Trip
In the game of dream destinations, Greece continues to smash plates and expectations. With 23% year-over-year growth, this sun-drenched wonderland is winning over everyone from toddlers to TikTokers.
Ancient ruins? Check. Crystal-clear coves? You bet. Endless tzatziki? We’re already packing our stretchy pants. Greece is where cultural charm and kid-friendly ease collide in the best way—and Scott Dunn has perfected the family-friendly itinerary (complete with zero tantrums and maximum gelato).
Iceland: Where Teenagers Voluntarily Put Their Phones Down (Kind Of)
If you hear a sudden gasp across the house, it might be your teen discovering Iceland on Instagram. This social media superstar of a country has gone viral—literally—with its frozen waterfalls, glowing auroras, and volcanoes that look like movie sets (because they kind of are).
Thanks to an approaching Solar Maximum in 2026 and Scott Dunn’s “Northern Lights + Total Eclipse” itinerary, Iceland is serving once-in-a-lifetime vibes with a side of cosmic awe. Just ask Delphine Combes, their Europe Destination Manager, who’s probably off chasing auroras as we speak.
Thailand: The Long-Haul Love Affair We Never Want to End
It’s official: in 2025, long-haul is the new short trip. Jetsetters are saying "yes please!" to ten-night Thai getaways, and we totally get it. From Bangkok’s beautiful chaos to the serene shores of Koh Samui, Thailand is a sensory love letter to culture and calm.
In fact, Scott Dunn launched a White Lotus-inspired tour—minus the drama, plus jungle temples and real pad thai. And with a 26% rise in bookings, it’s clear travelers are craving deeper, more meaningful escapes (with a piña colada or two, obviously).
Guides Who Feel Like Fairy Godparents
While DIY might be fun for home décor, when it comes to vacations, guests want magic without the migraines. Enter the Scott Dunn Travel Specialist: part trip designer, part travel therapist, all-around logistics wizard.
They’ll map the perfect detour, avoid the tourist traps, and even know when Italy is best enjoyed (hint: shoulder seasons—fewer crowds, same pasta). It’s like having a best friend who also moonlights as a globetrotting genie.
Twin Cities, Double Trouble (In the Best Way)
Minneapolis.
In 2025, travelers are leaning into multi-stop itineraries—and Scott Dunn makes it feel seamless. Think: South Africa’s big five followed by a Mauritius beach nap. Or Vietnam’s bustling streets with a side of Cambodian temples. Pairings like these aren’t just clever—they’re unforgettable.
Over in the Caribbean, St. Lucia just snatched the crown from Barbados, leading to the debut of Scott Dunn’s Caribbean Culinary Odyssey, where jerk chicken and local rum punch become a love language.
Peace of Mind: The Real Luxury of 2025
With 24/7 help lines, in-the-know local guides, and top-tier safety protocols, Scott Dunn travelers can rest easy—whether they’re jetting solo, toting toddlers, or navigating a three-country escapade with in-laws in tow (bless them).
From baggage claims to cultural gems, it’s travel made easy, breezy, and blissfully drama-free.
2025: The Year of Travel With Meaning (and Mojitos)
The verdict is in: luxury in 2025 isn’t just about escaping—it’s about connecting. With Scott Dunn, your travels come with soul, sparkle, and style.
Because when you're sipping rosé on a Santorini balcony with your favorite people, laughing until you snort tzatziki, that’s the kind of luxury money just can’t buy. But if it could… Scott Dunn would already have it booked.
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