CrediAuto Financial: The Leader in Auto Financing

Back in 1991 in Tom Bean, Texas, a Mexican high–school student by the name of Rafael Gomez did not envision creating a profitable start–up company decades later in San Diego. But in 2012, Gomez launched Crediauto Financial, a finance company that assists individuals without credit history or with less–than–perfect credit to "have a piece of the American dream." Under his astute guidance and skillful management, the company has established itself as a leader in automobile financing in Southern California.

CrediAuto 

8515 Arjons Dr, San Diego, CA | (858) 382-4077 | Online

Gomez, founder, president and CEO of Crediauto, was inspired to launch his company after witnessing the credit system deprive many deserving people of the opportunity to finance a vehicle. Due to lack of credit history, many are forced to settle for less than their dream car, or no car at all.

"I simply wanted to assist franchise and independent licensed car dealerships to offer trustworthy individuals access to car financing and help them establish or improve their credit," said Gomez.

Gomez has successfully combined his wealth of business knowledge and experience to establish profitable companies throughout North America. He is no stranger to building profitable businesses. As CEO of Crediamigo in Mexico, he triumphantly turned this medium–sized, nonprime finance company into a large and successful financial institution, which he and his partners sold to EZ Corp. in 2012. Gomez is also president of Conlana Capital, a company he unveiled in 2014; Conlana Capital extends nonprime personal loans via its website, where the underwriting and credit approval process, as well as the immediate electronic funding, are 100% automated.

"It is all decided and electronically funded automatically by our proprietary system and credit approval algorithm, without the intervention of a single person," said Gomez. "Some time in the future, we should expect to see the application of that technology to Crediauto Financial."

Gomez enjoys a diversified educational background and skills. After earning law degrees from UC Berkeley’s Boalt Hall School of Law and Universidad Iberoamericana in Mexico City, where he also studied Business Administration, Gomez practiced law at Latham & Watkins and is a former partner of Baker & McKenzie. He is licensed to practice law in the State of California and Mexico. In addition, Gomez is an alumnus of the Los Angeles College of Music and a professional studio and live drummer.

Although several factors can be attributed to the success of Crediauto, Gomez primarily credits the kind, honest, hard-working, intelligent and problem-solving group of individuals that conform his team, including his business partner, Guillermo Velarde. Prior to teaming up with Gomez, Velarde was a successful attorney and president of a lucrative financial institution in his native Mexico.

Like Gomez, Velarde’s highest priority is client satisfaction. "With us, every client is a VIP who must be completely satisfied with our services," said Velarde. "The kindness and intelligence of our team, our customer–friendly processes, service–oriented policies and our bilingual English/Spanish speaking staff have significantly contributed to our success."

According to Gomez and Velarde, roughly half of Crediauto’s clients are Hispanic, while the other half come from various backgrounds. Maintaining a bi-cultural mindset has been essential to their winning formula.

The business partners share the same passion for their families, exotic cars, luxury watches and fine wines. They credit San Diego’s favorable climate, beautiful scenery and its large Hispanic population as a strong base for its market.

"We can really make a difference here in San Diego. Also, the city is a great place to live and raise our families," said Gomez. "Living and working in one corner of the country is the perfect starting point to spread our wings throughout the nation in an orderly fashion."

The two entrepreneurs continue to advance their illustrious careers and show no signs of slowing down. In the next three years, Gomez and Velarde plan on purchasing $100 million worth of nonprime auto financing receivables.