Proven Marketing Strategies That Will Skyrocket Sales

Although the entrepreneurial scene is expanding exponentially, the statistics are not very promising for the sustainability of the startups. It's estimated that 50% of small businesses fail during their first year of launch, while only 5% manage to cross the 5-year mark. In such a competitive world, business owners have no option but to invest in every possible marketing strategy to succeed. However, how can you know which marketing strategies are just a waste of resources and time? 

Here, we've rounded up a list of proven marketing strategies that are guaranteed to skyrocket your sales. 

Affiliate Marketing

The reason why affiliate marketing is so popular is that it works most efficiently. By starting an affiliate marketing program, you can work with influencers, bloggers, publishers, and other key figures to drive sales to your brand. In return, these affiliate marketers get commissions on the sales they make. By starting an affiliate program, you get the opportunity to expose your brand to a whole new target segment or work with affiliate marketers to expand your current fanbase by tapping into their fanbase. When looking for influencers, it's essential to analyze their audience and know what products or services you provide intrigue their interests. 

SMS Marketing

Many business owners scowl at the mention of SMS, scrunching their noses at how "outdated" it is. Instead, they'd invest in other "flashier" marketing strategies, which is such a shame, given how effective SMS marketing is. As Uku and Taki from messente.com/resources/guides/sms-marketing point out, the reach of SMS marketing is the 9+ billion mobile connections present in the world. Once you look at it that way, it's not surprising to learn that SMS marketing has the best open rate out of all digital marketing platforms. SMS has a 98% available rate, a significant number compared to the measly 20% open email rate. Moreover, reports indicate that incorporating SMS into the shopping experience with an integrated SMS gateway API can improve customers' odds of purchasing by 43%.

Content Marketing

Every marketer knows that content is king, but content creation and content marketing are not the same. It's easy to create content and post regular updates to appear active on the digital scene, but how many business owners can confidently say that merely staying dynamic drives up their sales? The missing key point that these businesses fail to see is that the content created doesn't follow a bigger plan. Content creation should improve brand authority, drive sales (through strong and appealing copywriting), improve SEO, and reflect on all the marketing goals initially created. For that purpose, the content needs to be valuable, informative, authoritative, and authentic.  

Customer Loyalty Programs

Brands need to spend a lot of money to acquire a single customer. The process is long and exhausting, but it's also really fragile. Any single mistake can cost the brand a customer in the blink of an eye, and that's why having concrete strategies to retain existing customers is crucial for the success of any brand. One of the best methods to retain customers is to turn them into loyal customers by creating customer loyalty programs. In short, these programs encourage the customers to keep using your brand in exchange for points they get the more they purchase. These points can stack up and be used to bring new products or discounts. 

Offer Discounts and Bundles

Like customer loyalty programs, offering discounts and bundles is a great way to drive more conversions and sales. When the right approach is used, you can find the right balance between providing discounts to get more customers without suffering from any losses. Offering discounts is usually reserved to lure new customers to use your brand. Meanwhile, offering bundles can be a great way to upsell or cross-sell your products or services as well. This works by offering items that usually go together as a bundle for a lower price. 

Leverage Social Media Insights

Starting with a social media strategy comes as a no-brainer for most businesses. However, the real power of using social media comes from the insights you can get about your audience. By diving into the wisdom and analytics, you can identify your audience's interests, behaviors, and demographics. You'll be able to devise more effective marketing strategies. It's also important to find a quality TikTok ad agency to help your business thrive. 

There is a myriad of strategies in the marketing encyclopedia. If you run around aimlessly trying to implement every single method in the book, you'll end up empty with a lot of wasted time and resources. Instead of trying everything all at once, it's better to look for strategies that benefit your business goals and vision. Once you do that, you can be sure to witness your sales skyrocketing.