Leading the Way in Wellness and Luxury

Throughout history, hospitality and travel have been shaped by visionaries who redefine the guest experience. Today, women are playing an increasingly pivotal role in this industry, bringing innovation, sustainability, and cultural immersion to the forefront. From luxury wellness retreats to eco-conscious hotels, women leaders are crafting experiences that go beyond mere accommodation and transportation.

Among these pioneers, four remarkable women stand out. Their contributions span diverse aspects of hospitality, including wellness, sustainability, transformative travel, and culinary excellence. Their leadership is setting new benchmarks in luxury and redefining the future of travel.

Aashica Khanna at the Forefront of Wellness Tourism

Aashica Khanna, Executive Director of Ananda in the Himalayas, is reshaping the global wellness landscape by blending ancient Indian wellness traditions with modern luxury hospitality. Under her guidance, Ananda has expanded its offerings to provide guests with deeply immersive wellness programs that extend beyond traditional spa treatments. Guests are increasingly seeking holistic solutions for chronic conditions such as obesity, diabetes, and arthritis, and Ananda is meeting this demand with evidence-based, outcome-driven treatments.

Aashica has also propelled Ananda beyond the retreat model, transforming it into a long-term wellness partner. With year-round consultations, strategic partnerships, and digital wellness initiatives, Ananda continues to lead the industry in comprehensive health and well-being. For 25 years, it has remained at the forefront of global wellness tourism, earning accolades as one of the world’s premier wellness retreats.

Vera Zeledón Pioneering Sustainable Luxury in Costa Rica

As the founder and executive advisor of Hotel Belmar, Vera Zeledón has spent nearly four decades redefining eco-luxury in Costa Rica. Her dedication to sustainability and authentic Costa Rican hospitality has made Hotel Belmar a benchmark for responsible tourism. Recognized internationally by Travel + Leisure and Condé Nast Traveler, the hotel stands as a testament to her unwavering commitment to sustainable travel.

Vera has spearheaded numerous initiatives, including Finca Madre Tierra, the country’s first certified carbon-neutral farm. The farm supplies the hotel with organic ingredients, reinforcing a farm-to-table philosophy rooted in regenerative agriculture and ethical farming. Her efforts extend beyond sustainability—she is deeply invested in cultural preservation. Through the creation of Celajes de Mi Tierra, a folkloric dance group, she has ensured that Costa Rican traditions remain alive for both locals and visitors.

Sofia Mascotena Transforming Luxury Travel Experiences

In an industry long dominated by male leadership, Sofia Mascotena, CEO and founding member of Naya Traveler, is rewriting the narrative. Her company, a women-led luxury travel agency, specializes in bespoke journeys that prioritize cultural immersion and meaningful connections. With a background in humanitarian and cultural studies, Sofia ensures that Naya Traveler’s experiences are both exclusive and respectful of the communities they touch.

From solo adventures in Japan and Peru to women-focused group trips centered around wellness and adventure, Naya Traveler offers thoughtfully curated experiences designed to inspire and empower women. By fostering connections with artisans, indigenous communities, and local experts, the company promotes conscious travel that enriches both the traveler and the destination.

Sofia’s vision extends beyond luxury—her company’s philosophy is built on respect for people, culture, and the environment. Every journey is immersive rather than intrusive, allowing travelers to engage deeply with the places they visit.

Stefania Bettoja Blending Culinary Tradition with Modern Hospitality

For over 150 years, Bettoja Hotels has been a cornerstone of Italian hospitality, and Stefania Bettoja is ensuring that this legacy continues to thrive. Joining the family business in 2017, she brought with her a passion for food and hospitality, honed through training at the Cordon Bleu cooking school. Her expertise has led to a culinary transformation across Bettoja Hotels’ restaurants, where she has introduced seasonal menus, elevated ingredient quality, and refined presentation.

Stefania’s influence extends beyond dining—she has played a critical role in modernizing the historic hotels. She has overseen extensive renovations, reimagined public spaces, and introduced contemporary touches while preserving the hotels’ storied heritage. Under her leadership, Bettoja Hotels continues to offer guests an experience that balances tradition with modern luxury.

The Future of Hospitality and Travel

These women are not just shaping the future of hospitality and travel—they are revolutionizing it. By prioritizing wellness, sustainability, cultural respect, and innovation, they are redefining what luxury means in the modern world. Their leadership is an inspiration for future generations of women who seek to leave their mark on the industry. As travel continues to evolve, their contributions will ensure that it remains both meaningful and transformative for travelers worldwide.

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